A research leader in Adria region


In ADRIA region, Ipsos covers 8 countries, providing clients with single point of communication, fieldwork and client service across the region.

The companz was established in 2009, as a joint-venture of Ipsos and two largest independent research companies: Puls in Croatia (est. 1993) and Strategic Marketing in Serbia (est. 1997).

We provide clients with standardised execution of the research across the Adria region, that combines local market understanding, experience of trained senior research staff and internationally validated Ipsos research methodology.

The most advanced and superior data collection infrastructure in Adria region ensures timely and reliable information for most complex and strategic decision-making.